Tide Three founders, three different paths to the same water, and one standard we hold every boat to.
“Why is it so bloody hard to rent a decent boat in Brisbane?”
Every time we wanted to get out on the bay for a fish, a day trip to Straddie, or just cruising with mates, it turned into a headache. Booking was clunky. Pricing was wild. Half the operators didn't even bother replying, and most of the boats weren't kept in good condition.
So we decided to do something about it.
Three founders. Three different ways into the same world.
Ben and Omar both grew up in Poole, on the south coast of England. It's a proper boating town, one of the world's largest natural harbours, and home to luxury yacht builder Sunseeker.
For Ben, that's where the standard was set. He started his career in the Sunseeker yards, learning carpentry in an environment where detail wasn't optional. Before a boat left, it was checked with a fine-toothed comb three separate times. If something wasn't perfect, it was snagged and corrected.
That way of working stayed with him.
Ben brought it with him to Australia, first to Melbourne and then to Brisbane, where it now shapes the way Tide approaches every vessel. Patiently. Carefully. Properly. No shortcuts, no “near enough”.
Omar and Rush came at boating from another angle.
For Omar, the connection is part place, part personality. Growing up in Poole gave him the backdrop, but his half-Egyptian warmth, love of hospitality, and close view of the superyacht world gave him the feel for what boating should be: relaxed, generous, and done well.
Rush found his version of it overseas. Teenage years on the Costa del Sol around the European boating scene, then sailing seasons in Sweden, showed him two very different boating cultures. Different pace, different style, same underlying truth: when a boat is cared for properly, it changes the whole experience of owning it.
That's what Omar and Rush want Tide customers to feel.
Proud of their boat. Keen to use it. Comfortable knowing it's being looked after by people who notice the details before they become problems.
But the standard is not just in the finish.
It is in the way the job is handled. Turning up when expected. Communicating clearly. Treating people properly. Making the process feel easy, reliable and considered from first conversation to final handover.
The three of them bring different stories, but the same expectation.
Do the work correctly. Look after the boat. Look after the customer. Leave the whole experience better than you found it.
That's the Tide Standard.
Head of Detailing
Ben leads the detailing side and owns the standard every boat is held to. Patient, orderly and exacting, he treats every vessel as if it were his own, knowing his name is on the result. If something isn't right, it doesn't leave.
Head of Sales
Omar is usually your first point of contact, and the warmth you feel on that first call runs through everything Tide does. He built the brand around a simple feeling: that owning and using a boat here should be relaxed, generous and genuinely enjoyable.
Head of Operations
Rush keeps the operation running and the team pointed in the right direction, making sure the right people are at the right boat at the right time, and the experience feels considered from first enquiry to final handover. The freedom of life on the water is what drew him in, and it's what he wants every customer to feel.
What we do
Hire a boat for the day, or have us care for the one you own.
The easy way to get out on the water — quality boats at fair prices, half-day or full-day. Pick a boat, lock in your dates, then pick it up or have it delivered and launched at a ramp of your choosing.
Explore boat hire →We come to you (marina, jetty or driveway) and treat your boat like our own. Every boat gets the same Tide Standard, with a quote based on the work it needs, not a fixed price list.
Get a quote →Got a question, or want to know more about what we do? We'd love to hear from you.
